10 Tips to Build Your Business During the Slow Season

We've all been there.  It's early into the new year and wedding season is several months away.  It's also that awkward time where inquires might be lighter than you want them to be at this point.  We've found over the years that the slow season is actually a beautiful time that always you to take a step back, breathe, and really envision where you want to be by the end of this year.  This downtime gives you an opportunity to really focus on parts of your business that, let's face it, most of the year we neglect.  Here are 10 things we try to really focus on when we aren't head down in our computers for 8 months straight.  
  1. Network with wedding vendors in your area, such as planners and venues, to get referrals. - This is a great time to reach out to vendors and see if you can be of service to them.  Also going back from the previous year and seeing what content you can create for coordinators! This gets you back into their vision without feeling like you're reaching out, out of the blue.
  2. Create a strong online presence through a professional website and social media accounts. - It's also a great time to update your website, maybe even rebrand, and creating a ton of social media content you can share in the future when your wedding weeks are super busy.
  3. Offer additional services such as engagement shoots and albums to increase revenue.
  4. Use SEO and other digital marketing techniques to make it easier for potential clients to find you online. - Blog posts, Pinterest, Youtube, Facebook, Instagram are all incredible highways that lead back to your site.
  5. Continuously improve your skills and stay up to date with the latest photography/videography trends and technology.
  6. Offer promotions to attract new clients and encourage repeat business. - Giving people a small window of time to book you is incredible helpful, especially if you offer a discounted rate.  Sometimes we offer 20% off our normal rates if you book an elopement in a slower season.
  7. Create a referral program to incentivize current clients to refer their friends and family to your business. - There's no wrong way of doing this, but we always love to give generously, especially to people who refer us without us asking.
  8. Attend wedding photography or videography workshops to gain new insights into the industry and also create long lasting relationships!
  9. Be passionate and professional in your approach to provide the best service to your clients.
  10. As a member of Second Society, make sure your profile is up to date and your calendar is current so you have a better chance at getting hired to lead or second shoot!

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